Pinterest works differently from most social platforms — content there can keep driving traffic for months or years after it's posted, which makes it one of the higher-value destinations to keep consistently fed. If you're already posting regularly to Instagram, an ongoing sync to Pinterest means that value compounds without extra manual work.
Setting up Instagram as a source to Pinterest
- Connect both accounts — your Instagram Business or Creator account and your Pinterest account — from the Accounts page in OneUp.
- Open the Crossposting menu from the dropdown next to Create a post, and click Add Workflow.
- Set Instagram as your source account.
- Set Pinterest as your destination, and choose a default board for your crossposted content to land on.
- Filter by content type — both photo posts and video can crosspost as Pins, so decide whether you want everything included or just certain formats.
- Launch the workflow. Every new Instagram post now automatically publishes to Pinterest as a Pin.
Why this pairing is particularly worth automating
Because Pinterest content has such a long shelf life compared to most feed-based platforms, consistency matters more here than almost anywhere else — an account that posts sporadically gets meaningfully less value out of Pinterest than one that posts steadily, even with the same total volume of content. Automatic syncing solves the consistency problem without requiring you to think about Pinterest separately every time you post to Instagram.
One Pinterest-specific detail worth setting up
Add a destination link to your Pins as part of this workflow if you want them driving traffic somewhere specific — a product page or your website — rather than just existing as standalone visual content on Pinterest itself.
Ready to keep Pinterest fed automatically from your existing Instagram habit? Get started with OneUp.