# How to Automatically Publish New Facebook Posts to Google Business Profile
Author: Davis Baer
Author URL: https://www.oneupapp.io/blog/author/davis-baer
Published: 2026-09-17
Meta Description: How to automatically publish new Facebook posts to Google Business Profile using OneUp's ongoing crossposting workflow.
URL: https://www.oneupapp.io/blog/how-to-automatically-publish-new-facebook-posts-to-google-business-profile

Google Business Profile posts have a real advantage most social platforms don't — they show up directly in local search and Google Maps results, not just to people already following you. Most local businesses already post regularly to Facebook, which makes it a natural source to keep GBP updated automatically, without a separate manual posting habit.

## Setting up Facebook as a source to Google Business Profile

1. **Connect both accounts** — your Facebook Page and your Google Business Profile — from the **Accounts** page in OneUp.
2. **Open the Crossposting menu** from the dropdown next to **Create a post**, and click **Add Workflow**.
3. **Set Facebook as your source account.**
4. **Set Google Business Profile as your destination.**
5. **Filter for relevance** — GBP works best with content useful to someone deciding whether to visit or contact your business, so it's worth scoping this to promotions, hours changes, and announcements rather than every Facebook post you make.
6. **Launch the workflow.** Every new qualifying Facebook post now automatically publishes to your Google Business Profile.

## Why this keeps GBP from going stale

A lot of local businesses set up Google Business Profile once and rarely touch it again, which weakens its value in local search over time. An automatic sync from a platform you're already actively posting to means GBP stays current without adding a separate task to your routine.

## Worth knowing about GBP specifically

Google Business Profile posts expire after 6 months (or just 7 days for Offer-type posts), so this workflow works best paired with genuinely time-relevant Facebook content — a general brand post from months ago crossposting here later loses relevance faster than it would on Facebook itself.

Ready to keep your local search presence updated automatically? [Get started with OneUp](https://www.oneupapp.io/).


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