TikTok and Instagram Reels are close enough in format that most creators end up making essentially the same video for both — which raises the obvious question of why you'd upload it to each platform separately at all. Once you set up an ongoing sync, you don't have to.
How the sync works
Rather than migrating old videos, this workflow watches your TikTok account for anything new and automatically republishes it to Instagram as a Reel, continuously, without any manual re-uploading.
- Connect both accounts — your TikTok account and your Instagram Business or Creator account — from the Accounts page in OneUp.
- Open the Crossposting menu from the dropdown next to Create a post, and click Add Workflow.
- Set TikTok as your source account.
- Set Instagram as your destination, and confirm it's set to publish as a Reel rather than a standard feed video.
- Filter to video content — TikTok's photo-mode carousels won't map to Reels the same way, so this workflow works best scoped to video specifically.
- Launch the workflow. From here, every new TikTok video automatically publishes to Instagram as a Reel shortly after it goes live.
Things worth adjusting before you turn this on
- Watermarks — if your TikTok exports carry a visible TikTok watermark, it's worth sourcing a cleaner export where possible so it doesn't look out of place as a Reel.
- Captions and hashtags — TikTok-specific references (trending sounds, "duet this," platform-specific slang) don't always translate well to an Instagram audience, so review whether your captions need adjusting for the new destination.
Why creators set this up
Making a video once and having it land natively on two of the biggest short-form platforms, without manually repeating the upload process, is one of the more direct time-savers available to anyone posting short-form video regularly.
Ready to stop uploading the same video twice? Get started with OneUp.