Local and multi-location businesses often have years of Facebook activity — promotions, event posts, customer photos — while their Google Business Profile sits mostly quiet aside from the occasional manual update. That's a missed opportunity, since GBP posts are often what shows up directly in local search and Google Maps results.
OneUp's crossposting feature can take your Facebook Page history and republish relevant posts to Google Business Profile automatically, giving your local search presence more to work with than a handful of recent updates.
Why this pairing matters for local businesses
Google Business Profile posts have a real advantage most other platforms don't: they show up directly where people are searching for your business, not just to people already following you. A GBP profile with a thin post history is a weaker signal than one with a consistent stream of activity — and if you've already been generating that activity on Facebook, there's no reason to recreate it from scratch.
How to bring Facebook content to Google Business Profile
- Connect both accounts — your Facebook Page and your Google Business Profile — from the Accounts page in OneUp.
- Open the Crossposting menu from the dropdown next to Create a post.
- Set Facebook as your source and Google Business Profile as your destination.
- Filter for relevance — GBP works best with content that's actually useful to someone deciding whether to visit or contact your business (promotions, hours changes, new offerings), so it's worth being more selective here than with a straight platform-to-platform migration.
- Set the pacing, keeping in mind that GBP posts have their own visibility window — What's New posts and Offers eventually age out, so a slower, steadier pace tends to work better than a single large burst.
- Launch the workflow, and OneUp republishes your selected Facebook content to Google Business Profile automatically.
Worth knowing about GBP specifically
Google Business Profile posts expire after 6 months (or just 7 days for Offer-type posts), so older Facebook content crossposted here may need a quick review to make sure any call-to-action still makes sense once it's live.
Ready to put your Facebook content to work in local search too? Get started with OneUp.