Instagram Stories disappear after 24 hours, which makes them feel disposable — but a lot of Story content (behind-the-scenes moments, quick updates, polls, day-in-the-life clips) is exactly the kind of casual, unpolished content that does well on Snapchat too. If you're building a Snapchat presence and already have a habit of posting Stories on Instagram, that content doesn't have to start over from nothing on the new platform.
OneUp's crossposting feature can take your Instagram Story content and republish it to Snapchat automatically, giving your new Snapchat presence a head start.
Why Story-style content maps well to Snapchat
Both platforms share a similar tone for Stories specifically: casual, in-the-moment, vertical video and images, often less polished than a main feed post. Content built for Instagram Stories usually doesn't need much adjustment to feel native on Snapchat, since the two were built around a very similar format from the start.
How to migrate Instagram Story content to Snapchat
- Connect both accounts — your Instagram Business or Creator account and your Snapchat account — from the Accounts page in OneUp.
- Open the Crossposting menu from the dropdown next to Create a post.
- Set Instagram as your source and Snapchat as your destination.
- Filter to Story content specifically, if you want to keep this migration separate from your main feed posts.
- Choose whether it lands as a Story or a Spotlight on Snapchat — OneUp lets you publish to either, or both, depending on how you want the content to surface.
- Set your pacing and launch the workflow. OneUp republishes your Instagram Story history to Snapchat on your schedule.
Something to keep in mind
Instagram Stories are built to disappear, so depending on how you've been posting, you may have less historical Story content readily available to migrate compared to a main feed — this works best if you've been actively archiving your Stories rather than letting them expire without saving them.
Ready to give your Snapchat presence a real starting point? Get started with OneUp.