Pinterest rewards accounts that already have a healthy volume of Pins — the algorithm has more to work with, and visitors are more likely to stick around a board that has depth. If you're starting a new Pinterest account from nothing while your Instagram is already full of Pin-worthy visual content, there's no reason to start Pinterest from scratch.
OneUp's crossposting feature can pull from your existing Instagram posts and republish them as Pins, giving your new Pinterest account instant depth instead of a handful of posts.
Why Instagram content tends to work well on Pinterest
Both platforms are visual-first, which means most Instagram content — product photos, lifestyle shots, infographics, carousels — translates directly to Pinterest without needing to be reshot or redesigned. The two platforms are a closer match than most cross-platform pairings.
How to seed a Pinterest account from Instagram
- Connect both accounts — your Instagram Business or Creator account and your Pinterest account — from the Accounts page in OneUp.
- Open the Crossposting menu from the dropdown next to Create a post.
- Set Instagram as your source and Pinterest as your destination.
- Choose a default board for your crossposted content to land on — Pinterest requires every Pin to go to a specific board.
- Set your pacing, spacing Pins out over time rather than posting your entire Instagram history to Pinterest in one session.
- Launch the workflow, and OneUp republishes your Instagram content to Pinterest as Pins automatically.
A couple of Pinterest-specific details
- Add a destination link to your Pins if you want them to drive traffic somewhere specific (a product page, your website) rather than just sitting as standalone visual content.
- Video content from Instagram can also be crossposted as video Pins, not just static images.
Ready to give your new Pinterest account real depth from day one? Get started with OneUp.