OneUp's DM Automation Feature: A ManyChat Alternative for Instagram and Facebook
Tools like ManyChat built a whole category around one idea: turn a comment or a DM into an automatic conversation. If someone comments "LINK" on your post, they get a DM with the link — instantly, without you lifting a finger. OneUp has this same core workflow built in for Instagram and Facebook, alongside the scheduling and inbox tools you're likely already using it for.
How DM automation works in OneUp
Comment-to-DM — when someone comments a keyword on your post, OneUp automatically sends them a DM (with a link, a reply, or whatever message you set up)
DM keyword triggers — when someone sends you a DM containing a keyword, OneUp automatically sends back a reply, without you needing to see the message first
Works on both Instagram and Facebook — Instagram DM automations and Facebook DM automations added are both supported
Add a delay before sending — rather than firing instantly, you can configure a delay before the DM or comment reply goes out, if you'd rather it not look immediate
Related comment automation features
Auto-reply to comments — set up automatic replies to comments based on keywords, separate from the DM automation (so a comment can get a public reply, a DM, or both)
Auto-label comments — automatically tag incoming comments with labels like "Question," "Spam," or "Lead" based on keywords, so you can filter your inbox and prioritize what actually needs a human response
How this compares to ManyChat
The core mechanic — keyword comment triggers a DM — is the same thing ManyChat and similar tools are built around. The difference is that in OneUp, it lives next to your scheduling, content calendar, and unified inbox, rather than being a separate standalone tool you have to manage on top of everything else.
OneUp is also more affordable!
Getting started
DM automations live in OneUp's Reply to Comments / Inbox section — set your trigger keywords, write your reply or DM, and optionally add a delay before it sends.
Ready to turn your comments and DMs into automatic conversations? Get started with OneUp.