# OneUp's DM Automation Feature: A ManyChat Alternative for Instagram and Facebook
Author: Davis Baer
Author URL: https://www.oneupapp.io/blog/author/davis-baer
Published: 2026-09-03
Meta Description: OneUp's DM automation feature: comment-to-DM and keyword-triggered DM replies for Instagram and Facebook, built right into your scheduling tool.
URL: https://www.oneupapp.io/blog/oneups-dm-automation-feature-a-manychat-alternative-for-instagram-and-facebook

## OneUp's DM Automation Feature: A ManyChat Alternative for Instagram and Facebook

Tools like ManyChat built a whole category around one idea: turn a comment or a DM into an automatic conversation. If someone comments "LINK" on your post, they get a DM with the link — instantly, without you lifting a finger. OneUp has this same core workflow built in for Instagram and Facebook, alongside the scheduling and inbox tools you're likely already using it for.

## How DM automation works in OneUp

- **Comment-to-DM** — when someone comments a keyword on your post, OneUp automatically sends them a DM (with a link, a reply, or whatever message you set up)

- **DM keyword triggers** — when someone sends you a DM containing a keyword, OneUp automatically sends back a reply, without you needing to see the message first

- **Works on both Instagram and Facebook** — Instagram DM automations and Facebook DM automations added are both supported

- **Add a delay before sending** — rather than firing instantly, you can configure a delay before the DM or comment reply goes out, if you'd rather it not look immediate


## Related comment automation features

- **Auto-reply to comments** — set up automatic replies to comments based on keywords, separate from the DM automation (so a comment can get a public reply, a DM, or both)

- **Auto-label comments** — automatically tag incoming comments with labels like "Question," "Spam," or "Lead" based on keywords, so you can filter your inbox and prioritize what actually needs a human response


## How this compares to ManyChat

The core mechanic — keyword comment triggers a DM — is the same thing ManyChat and similar tools are built around. The difference is that in OneUp, it lives next to your scheduling, content calendar, and unified inbox, rather than being a separate standalone tool you have to manage on top of everything else.

OneUp is also more affordable!

## Getting started

DM automations live in OneUp's Reply to Comments / Inbox section — set your trigger keywords, write your reply or DM, and optionally add a delay before it sends.

Ready to turn your comments and DMs into automatic conversations? [Get started with OneUp](https://www.oneupapp.io/).


---
This blog is powered by Superblog. Visit https://superblog.ai to know more.
---