Postly is the simplest pitch in this comparison series: one plan, $16 a month for 5 channels on yearly billing, with unlimited users, API and MCP included, and per-channel prices that fall to $0.80 a month at volume. It is also the most additive one — AI image generation, managed X, and enterprise controls are paid extras, there is no social listening to speak of, and the monthly price hides behind a calculator.
If you run a team that needs unlimited seats and a wide network list for one flat-ish price, Postly is genuinely good value. If you are a solo creator with two accounts, its 5-channel minimum means you overpay — and OneUp's $15 Basic plan is the simpler buy.
Quick verdict
Choose Postly if you need unlimited users and per-channel pricing that gets cheaper at volume; choose OneUp if you want listening, evergreen depth, and a price that starts at the accounts you actually have.
- Postly's single Pro plan is $16 a month for 5 channels on yearly billing, with unlimited users and workspaces, and extra channels from $3.20 a month each.
- OneUp's Basic plan is $15 a month billed annually for 5 accounts, with unlimited posts, recurring posts, social inbox, approval workflows, social listening, and API + MCP on every plan.
- Postly includes API and MCP in its one plan and publishes to Discord, Bluesky, Telegram, and Slack alongside the mainstream networks.
- Postly has no real social listening, AI image and video generation is a paid add-on, and a 5-channel minimum means small accounts pay for channels they do not use.
Postly pricing: one plan, priced per channel
Postly has a single plan, Pro: $16 a month for 5 channels billed yearly ($192 a year). Postly says yearly billing saves 20%, which implies a higher monthly-billed price, but the monthly figure is only shown in the on-page calculator and is not published as a list price — so yearly is the honest number to quote. Extra channels cost $3.20 a month each for channels 1–10, $1.60 for 11–100, and $0.80 for 101 and up, all on yearly billing. There is a 5-channel minimum, so the smallest possible bill is the $16-a-month Pro plan.
There is no separate Enterprise plan: SSO, SCIM, SIEM, governance, and audit history are add-ons on the same Pro subscription, as are AI Studio (image and video generation), managed X, a custom Telegram bot, and Shopify publishing. A separate managed email plan costs $15 a month for up to 1,000 subscribers. There is a 14-day free trial with no card required and no free plan; schools and non-profits get 20% off with 25 or more paid channels.
For the full cost picture across the category, see How Much Does a Social Media Scheduler Cost? 2026 Pricing Compared.
The comparison
OneUp's pricing is a flat ladder with no minimum. Basic is $15 a month billed annually ($25 month-to-month) for 5 accounts, Growth is $84 ($120) for 30 accounts, and Business is $240 ($300) for 80 accounts, with extra accounts at $5, $3, and $1 a month respectively. Every plan includes unlimited posts, recurring posts, automated crossposting, bulk upload, the social inbox, approval workflows, AI captions, social listening, and API + MCP access. There is no channel minimum, no add-on for AI images, and no listening gap to fill.
Where Postly wins
Postly wins on team value. Unlimited users and workspaces are included in the one plan, so a five-person team pays the same $16 a month as a solo user — OneUp matches this in practice, since its plans are priced per account rather than per seat, but Postly pairs it with a built-in CRM, Bio Pages, and approval workflows. At volume the per-channel math is genuinely cheap: a 50-channel setup costs far less per channel than any per-account competitor, and the rate keeps falling past 100 channels.
Postly also wins on network breadth. Its list runs to 19 and beyond — Facebook, Instagram, LinkedIn, TikTok, YouTube, Pinterest, X, Threads, Bluesky, Google Business Profile, Telegram, Slack, Discord, WhatsApp, WordPress, Ghost, Hashnode, DEV, and Blogger — plus a bulk importer that takes CSV and Google Sheets up to 500 posts at once. One caveat: Postly's comparison page also claims Reddit and Snapchat, but its own platform list omits them, so treat those two as claimed rather than verified.
Where OneUp wins
OneUp wins on listening and on the small end of the scale. Postly has no social listening product — no keyword monitoring, no competitor benchmarking — while OneUp includes social listening on every plan. If knowing what people say about your brand matters, Postly leaves that job to a second tool.
OneUp also wins for small accounts. Postly's 5-channel minimum means a creator with two accounts pays $16 a month for five channels; OneUp Basic covers five accounts for $15, and the price grows only when the account count does, with no minimum and no add-on for AI image generation. OneUp's recurring posts pair with automated crossposting across all 13 networks, including Google Business Profile, covered in Does OneUp Support Google Business Profile Posts?.
On AI access the two are evenly matched: Postly includes its API and MCP server in its single plan, and OneUp includes both on every plan. The mechanics are explained in What Is an MCP Server for Social Media Scheduling?. If you sell on Shopify, note that Postly's Shopify publishing is a paid add-on — Best Social Media Scheduler for E-Commerce and Shopify Stores evaluates that segment.
The bottom line
Postly is the right buy for a team with many channels and many users that wants one plan, a CRM, and per-channel prices that fall with volume.
If you have fewer than five channels, need social listening, or want AI image generation without an add-on, OneUp's flat $15-a-month Basic plan is the simpler and more complete buy. Try OneUp free for 7 days and count your real channels before choosing between per-channel and per-account pricing.
FAQ
Is Postly really $16 a month?
On yearly billing, yes: $16 a month for 5 channels ($192 a year). Monthly billing is priced in Postly's on-page calculator and not published as a list price; Postly advertises 20% savings on yearly billing.
Does Postly have social listening?
No. Postly has no listening product for keyword monitoring or competitor benchmarking; OneUp includes social listening on every plan.
Does Postly support Snapchat or Reddit?
Unverified. Postly's comparison page claims both, but its own platform list omits them; verified networks include Discord, Bluesky, Telegram, Slack, and Google Business Profile. OneUp publishes to both Snapchat and Reddit.
Which is cheaper at 10 social accounts?
Postly, on paper: 10 channels cost $16 for the first five plus 5 × $3.20 for the extra five — $32 a month on yearly billing, against OneUp's $40. But Postly's figure buys no listening and no AI image generation, which are paid add-ons.