Publer and OneUp both take the busywork out of social media scheduling, but charge for it in opposite ways. Publer bills per social account, from $5 a month per account, tempting solo creators with one or two profiles. OneUp charges a flat rate per plan, from $15 a month on annual billing for five accounts, cheaper once you manage several profiles. The right choice depends on how many accounts you run, which networks you need, and whether analytics, AI, and automation are included or paid for.
Quick verdict
Choose Publer for one to three accounts and a genuine free plan; choose OneUp from five accounts up, or if you need Snapchat, Reddit, Discord, analytics, AI, or API access included.
- At 5 accounts, Publer Professional costs $25 a month, versus OneUp Basic at $15 a month annually.
- At 30 accounts, Publer Professional costs $135 a month, versus OneUp Growth at $84 a month annually.
- Publer does not support Snapchat, Reddit, or Discord; OneUp supports all three.
- Publer gates analytics, AI, recycling, and API/MCP behind Business; OneUp includes AI captions, social listening, and API/MCP on every plan.
Publer vs OneUp at a glance
Pricing: cheap at one account, steep at thirty
Publer's free plan costs $0 forever: one user, one workspace, three social accounts, 10 scheduled posts per account at a time, and the Linkie link-in-bio tool included. The catch is that it does not include X, formerly Twitter, so anyone whose audience lives there needs a paid plan.
Professional costs $5 a month per social account, Business $10, and every 9 accounts the 10th is free. So 3 accounts on Professional cost $15 a month, or $12 a month annually (20 percent off: $4 per account on Professional, $8 on Business). Paid plans carry daily posting caps, e.g. 12 Facebook posts per day per profile on Professional.
Monthly, Professional costs $25 for 5 accounts, $45 for 10, and $135 for 30; Business costs $50, $90, and $270. Annually, Professional falls to $20, $36, and $108, and Business to $40, $72, and $216.
OneUp Basic is $15 a month annual ($25 monthly) for 5 accounts, extras at $5 each; Growth is $84 annual ($120 monthly) for 30, extras at $3 each. At 5, OneUp is $15 annually against Professional at $25 monthly ($20 annually). At 10, one honest nuance: Professional annual at $36 undercuts OneUp at $40, but Professional lacks analytics, AI, recycling, and API/MCP, which need Business at $72 annually against OneUp's $40. At 30, Professional annual at $108 tops OneUp Growth at $84, and Business at $216 is far more. For the wider market, see this social media scheduler pricing comparison.
Platform coverage: Publer is broad, OneUp goes further
Publer covers Facebook Pages, Groups, and Profiles, Instagram, X, LinkedIn, TikTok, Pinterest, YouTube including Shorts, Threads, Bluesky, Mastodon, Google Business Profile, WordPress, and Telegram. For a creator or small business on the mainstream networks, that is more than enough, and Mastodon and WordPress are extras OneUp does not list.
OneUp covers the same mainstream networks, including Facebook Pages, Groups, and personal Profiles and Instagram accounts not linked to a Facebook Page, plus three Publer lacks: Snapchat, Reddit, and Discord. If you run a Reddit community, post to a Discord server, or schedule Snapchat, Publer cannot be your only scheduler, while OneUp can.
Automation and features: what is included, and what is gated
Professional includes X posting, unlimited scheduling and drafts, bulk scheduling, unlimited RSS automations, and unlimited media storage — a solid core, and free-plan users still get Linkie.
Business holds the most useful features: unlimited AI Assist prompts, analytics and reports, best times to post, competitor analysis, automatic post recycling, recurring posts and Spintax variations, advanced approvals, and API and MCP access. Trials reflect the split: 7 days for Professional, 14 days for Business.
OneUp includes its core set on every plan: unlimited posts, recurring and evergreen posts, automated crossposting, bulk upload, social inbox, approvals, AI captions, social listening, and API and MCP access. A Basic user can set up a recurring post, route it through approval, and trigger it from an AI assistant on day one; a Publer user needs Business for the same combination.
The composer above shows OneUp's workflow: pick the accounts, write once, schedule everywhere, including networks Publer does not reach. OneUp's guide to setting up repeating evergreen posts walks through recurring setup, and the crossposting feature in OneUp explains how one post adapts per network. One honest gap: Publer's official pages list no social inbox, so do not assume it offers unified replies the way OneUp's inbox does.
Where Publer wins
Publer wins in three places. First, the free plan is real: $0 forever, three accounts, and Linkie included beats a trial for anyone testing whether scheduling is worth paying for. Second, per-account pricing is cheaper for tiny setups: one account on Professional at $5 a month undercuts OneUp Basic at $15 annually. Third, destination breadth: Mastodon, WordPress, and Telegram widen Publer's net, and Linkie removes the need for a separate link-in-bio subscription. If you manage one to three accounts on mainstream networks plus one of those extras, and do not need analytics or API access yet, Publer is the sensible pick.
FAQ
Is Publer cheaper than OneUp?
For one to three accounts, yes. Professional starts at $5 a month per account, while OneUp Basic starts at $15 a month annually for five. At 10 accounts, Professional annual at $36 is actually cheaper than OneUp at $40, but like-for-like with analytics, AI, and API access, Business at $72 is far more than OneUp's $40. At 30, OneUp Growth at $84 annually beats Professional at $108.
Does Publer have a free plan?
Yes. It costs $0 forever and includes one user, one workspace, three social accounts, 10 scheduled posts per account at a time, and Linkie. It does not include X, and analytics, AI Assist, recycling, and API access require Business.
Does Publer support Snapchat, Reddit, or Discord?
No. Publer's official pages do not list Snapchat, Reddit, or Discord. OneUp supports all three, alongside the mainstream networks and Google Business Profile.
Which is better for a growing team?
OneUp is the better fit for a growing team. Its flat plans include approvals, the social inbox, AI captions, social listening, and API and MCP access on every plan, while Publer's price scales with each account and its analytics, AI, and API features sit behind Business.
Try OneUp free for 7 days
If you are outgrowing per-account pricing, or you need Snapchat, Reddit, or Discord alongside the mainstream networks, try OneUp free for 7 days. You get unlimited posts, recurring posts, crossposting, the social inbox, approvals, AI captions, and API and MCP access on every plan. Start the trial and see whether flat pricing beats paying per account.