Social Media Scheduler Pricing Index: What 10, 30, and 80 Accounts Actually Cost (November 2026)

Social Media Scheduler Pricing Index: What 10, 30, and 80 Accounts Actually Cost (November 2026)

Every scheduler advertises a starting price. Almost none advertises what you will actually pay once you connect 10, 30, or 80 social accounts — because the answer depends on whether the vendor charges per account, per seat, per brand, or per bundle, and the cheapest plan on the pricing page often cannot hold the account count you need. This index fixes that: one table, 16 tools, the verified monthly cost of exactly 10, 30, and 80 social accounts on annual billing, checked November 10, 2026.

Quick verdict

At 10 accounts, the cheapest honest schedulers are Zoho Social ($10), ShortSync (~$13), and Fedica ($10) — but each has a catch the table spells out, and OneUp at $40 is the cheapest flat per-account plan with no per-network or per-brand restriction.

• OneUp costs $40/mo at 10 accounts, $84/mo at 30, and $240/mo at 80 on annual billing — $4, $2.80, and $3.00 per account, with unlimited posts on every plan.
• Per-seat tools explode at scale: one seat of Sprout Social Professional is $299/mo whether you run 10 accounts or 80, and Agorapulse reaches $779/mo at 80 accounts because extra profiles cost $10 each.
• Five tools cannot reach 80 accounts at any published price: PostEverywhere caps at 20, Fedica at about 13, Later at 48, Loomly at 60, and Metricool at 50 brands — and Sprinklr no longer publishes any price at all.

How to read this index

All figures are the monthly equivalent on annual billing, in US dollars, for one user unless a plan bundles more. "Accounts" means connected social profiles. Where a vendor's model makes a count impossible, the cell says so instead of inventing a number.

Four pricing models are in play. Per account (OneUp, Buffer, Publer, PostEverywhere): the bill grows with each profile — predictable, usually cheapest at small counts. Per seat (Hootsuite, Sprout Social, Agorapulse): the bill grows with each person — but profile caps force expensive tier jumps. Sprout Social's Essentials and Standard plans both stop at 5 profiles, so a sixth account moves you to Professional at $299/seat/mo. Per brand (Zoho Social, Metricool): a brand is one profile per network — cheap if accounts spread across networks, expensive if you run many on the same network. Bundled tiers (SocialPilot, Loomly, Sendible, Later, Fedica): fixed bundles. The price steps, not slides — Loomly jumps from $49 to $249 the moment you add a 13th account.

Two more rules. Free tiers are not in the table: Buffer's free plan covers 3 channels, Publer's 3 accounts, ShortSync's 5 uploads a month — none schedules 10 accounts. And add-ons are excluded unless stated: Metricool charges $10/mo per X account on top of every plan, and Agorapulse charges extra for X publishing.

The index: monthly cost at 10, 30, and 80 accounts

• Buffer's 80-account figure uses its published volume tiers ($60/yr per channel for the first 10, $40/yr for channels 11–25, $30/yr for 26–50, $1/mo for 51+). One pricing tracker reports the 51+ tier at $20/yr on yearly billing instead, which would make it $212.50/mo — the least certain figure in this table.

† "Quote only" means the vendor publishes no price that covers that count; "Not possible" means a published cap makes the count unreachable on any self-serve plan.

How each figure was derived

• OneUp — $40 / $84 / $240. Basic $15/mo annual for 5 accounts + $5 per extra (10 = $40); Growth $84 for 30; Business $240 for 80. Monthly billing $25/$120/$300. Every plan includes unlimited posts, recurring posts, crossposting, bulk upload, inbox, approvals, AI captions, social listening, and API plus MCP, across 12 networks: Facebook, Instagram, X, LinkedIn, TikTok, YouTube, Pinterest, Threads, Bluesky, Snapchat, Discord, and Google Business Profile.
• Buffer — $50 / $112.50 / $193*. Essentials $5/channel/mo annual ($6 monthly), with volume discounts past 10 channels. Free covers 3 channels.
• Hootsuite — $99 / $199 / $199. Standard $99/user/mo annual, up to 10 accounts. At 11 accounts you move to Professional $199/user/mo, which has no account cap. No monthly-billing rate is published.
• Sprout Social — $299 × 3. Essentials $79/seat/mo annual ($99 monthly) and Standard $199 both cap at 5 profiles. The cheapest plan holding 10 accounts is Professional at $299/seat/mo, unlimited profiles.
• SocialPilot — $37.50 / $105 / $290. Essentials $25.50/mo annual (7 accounts), Standard $42.50 (15), Premium $85 (25), Ultimate $170 (50); extra accounts $4/mo each (reported by pricing trackers; not printed on the plan cards). 10 = $25.50 + 3 × $4; 30 = $85 + 5 × $4; 80 = $170 + 30 × $4.
• Agorapulse — $79 / $279 / $779. Standard $79/user/mo annual ($99 monthly), 10 shared profiles; extra profiles $10/mo each. Free plan retired July 6, 2026.
• Publer — $28.80 / $86.40 / $230.40. Professional $4/account/mo from the third account (first $5, second $4.50), every 10th free, 20% off yearly. Business runs $7/account on the same math and adds analytics and the API.
• Loomly — $49 / $249 / quote only. Starter $49/mo annual ($65 monthly), 12 accounts, 3 users; Beyond $249/mo ($332 monthly), 60 accounts, unlimited users. No per-account add-on exists, so 80 accounts means Enterprise, quoted by sales.
• Sendible — $84.15 / $169.15 / $254.15. Repriced July 2026: Core $35/mo monthly ($29.75 annual, 6 profiles), Plus $99 ($84.15, 18), Premium $199 ($169.15, 42), Elite $299 ($254.15, 90), Enterprise $750. Older articles still quote the retired Creator plan at $29/mo — that price no longer exists.
• Zoho Social — $10 / $230 / $330. Standard $10/mo annual ($15 monthly) for one brand — one profile on each of up to 14 networks — so 10 accounts on 10 networks cost $10. Multi-brand needs Agency ($230/mo annual, 10 brands) or Agency Plus ($330, 20 brands); per-brand add-ons on business plans are not published.
• Later — $37.50 / $82.50 / not possible. Starter $18.75/mo annual ($25 monthly) for one social set (up to 8 profiles, one per network) and cannot add sets. Growth $37.50/mo for 2 sets (16 profiles); Scale $82.50/mo for 6 sets (48 profiles). Later ended X support in August 2025 and does not support Google Business Profile.
• Metricool — $36 / $159 / quote only. Starter $20/mo annual (5 brands), $36 (10); Advanced $53 (15 brands), $85 (25), $159 (50). A brand holds one profile per network, so the table assumes one account per brand. X costs $10/mo extra per account on every plan.
• Fedica — $10 / not possible / not possible. Publish $10/mo annual ($15 monthly), Grow $19 ($29 monthly), each covering about 13 accounts — one per platform. Some listings quote $15/$29 as annual rates; those are the monthly-billing rates.
• PostEverywhere — $23.20 / not possible / not possible. Lite $9/mo (2 accounts), Starter $19 (5), Growth $29 (10), Scale $39 (20), with 20% off annual billing per the vendor's own pages — so 10 accounts cost $23.20/mo billed annually. The 20-account cap makes 30 and 80 impossible. Every plan includes unlimited posts, the REST API, and a hosted MCP server.
• ShortSync — €11.99 (~$13.40) at every count. Creator is a flat €11.99/mo billed annually (€14.99 monthly) for unlimited uploads across 17 platforms. Converted at €1 = $1.12, the November 10, 2026 mid-market rate, that is about $13.40/mo. Team is €39.99/mo billed annually for 10 workspaces.
• Sprinklr — quote only. Self-Serve was discontinued April 30, 2026; every new buyer goes through enterprise sales, with third-party benchmarks putting entry contracts near $50,000 a year. A Sprinklr landing page still shows the old $199/seat/mo price — no longer buyable, so this index lists Sprinklr as quote-only rather than repeating it.

Best at 10 accounts

If you run one account on each of 10 networks, the cheapest honest options are Fedica ($10), Zoho Social ($10), and ShortSync (~$13.40) — but read the fine print. Fedica allows only one account per platform and caps scheduled posts (100 at a time on Publish). Zoho Social's $10 covers one profile per network, so a second Instagram account needs a second brand. ShortSync is genuinely flat and unlimited, but it is a posting tool first: no social inbox, no approvals, and no API on the Creator plan's headline features. Publer vs OneUp makes the same point from the other side: Publer at $28.80 is the cheapest per-account scheduler with a real feature set, and OneUp at $40 adds unlimited posts, the inbox, approvals, and API plus MCP on every plan. For a full narrative comparison of these tools, see our pricing comparison.

Best at 30 accounts

Thirty accounts is where the pricing models separate. ShortSync is still €11.99 flat, and Publer ($86.40) and OneUp ($84) are nearly tied — OneUp edges ahead once you count Publer's Business tier, which is what you need for analytics and the API. Buffer ($112.50) benefits from its volume tiers here. The per-seat tools start to hurt: Sprout Social is $299 for a single seat, and Agorapulse is $279 because every profile past the first 10 costs $10. Loomly's $249 is the worst value in this column — a $200 jump from its 12-account plan for the same approval workflow. Price per account at 30: OneUp $2.80, Publer $2.88, Buffer $3.75, SocialPilot $3.50, Agorapulse $9.30.

Best at 80 accounts

At 80 accounts, only the flat and per-account tools survive intact. ShortSync is still €11.99 — by far the cheapest, with the same posting-first caveat. Publer ($230.40) and OneUp ($240) are effectively tied, and both undercut SocialPilot ($290) and Zoho Social ($330 via Agency Plus). The bundled tools either cap out (Later, Loomly, Metricool, Fedica, PostEverywhere) or get expensive: Sendible $254.15 via Elite, Agorapulse $779. Hootsuite and Sprout Social look flat at $199 and $299 — but those are single-seat prices. A three-person team pays $597 on Hootsuite Professional and $897 on Sprout Social Professional, while OneUp, Publer, and ShortSync do not charge per seat at all. That seat multiplier is the single biggest hidden cost in this index, and it is why our SocialPilot vs OneUp comparison focuses on bundled pricing: SocialPilot includes 3 users on Standard and unlimited on Ultimate, so its $290 at 80 accounts covers a team that Sprout Social would charge $897 for.

What the table does not show

Per-seat traps. Every per-seat figure above assumes one user. Add a teammate and Hootsuite, Sprout Social, and Agorapulse double or triple; add a client approver and Loomly forces a $200/mo jump because Starter caps at 3 users. Per-account and flat tools do not have this problem.

Caps that force a tier jump. Sprout Social's 5-profile cap on its two cheapest plans, Loomly's 12-account wall, Later's 48-profile ceiling, and Fedica's one-account-per-platform rule all mean the plan you can afford may not be the plan that fits. Check the account cap before the price.

Free tiers and trials. Buffer (3 channels), Publer (3 accounts), Zoho Social (6 channels), Metricool (1 brand), and ShortSync (5 uploads a month) all have free tiers; Hootsuite, Sprout Social, Agorapulse, SocialPilot, Loomly, and Sendible offer trials only. OneUp has no free plan — a 7-day free trial on all plans.

Features the price does not buy. ShortSync has no social inbox or approval workflow; Fedica's strength is audience analytics, not scheduling depth; Later has no X or Google Business Profile support. OneUp's $240 Business plan includes the inbox, approvals, social listening, and API plus MCP — features Agorapulse reserves for higher tiers or charges extra for. The Sprinklr vs OneUp comparison shows the extreme version of this: enterprise suites charge for the platform around the scheduler, not the scheduler itself.

Quote-only vendors. PromoRepublic and Brandwatch publish no prices at all and are not in the table for that reason. If a vendor will not publish a price, budget for a sales process, not a checkout.

FAQ

What is the cheapest social media scheduler for 10 accounts?
Fedica Publish and Zoho Social Standard both cost $10/mo billed annually for 10 accounts, with ShortSync Creator next at €11.99 (~$13.40). All three have real limits — Fedica caps at one account per platform, Zoho Social at one profile per network per brand, and ShortSync is posting-first with no inbox — so the cheapest full-featured option is Publer Professional at $28.80 or OneUp at $40.

How much does it cost to schedule 80 social media accounts?
On published annual pricing, ShortSync costs €11.99/mo flat, Buffer about $193/mo, Publer $230.40/mo, and OneUp $240/mo. Five tools cannot reach 80 accounts at any published price, and the per-seat tools cost far more once you count a team: three seats on Sprout Social Professional run $897/mo.

Why do scheduler prices vary so much for the same number of accounts?
Because vendors charge for different units: per account (OneUp, Buffer, Publer), per seat (Hootsuite, Sprout Social, Agorapulse), per brand (Zoho Social, Metricool), or per bundle (SocialPilot, Loomly, Sendible, Later). A $79/mo per-seat plan and a $40/mo per-account plan are not comparable until you fix the account count and the team size — which is what this index does.

Is there a scheduler with truly flat pricing?
Yes — ShortSync Creator is €11.99/mo billed annually no matter how many accounts you connect, and PostEverywhere's plans are flat within their account bands. OneUp is the closest flat option among full-featured schedulers: $15/mo for 5 accounts, $84 for 30, and $240 for 80, with extra accounts at $5, $3, and $1 each respectively.

Sources

Prices checked November 10, 2026. Annual billing, monthly equivalent, USD unless stated.

• OneUp — oneupapp.io pricing (Basic $15, Growth $84, Business $240 billed annually)
• Buffer — buffer.com/pricing (Essentials $5/channel/mo annual; volume tiers past 10 channels)
• Hootsuite — hootsuite.com/plans (Standard $99/user/mo annual, 10 accounts; Professional $199, unlimited)
• Sprout Social — sproutsocial.com/pricing (Essentials $79/seat/mo annual, 5 profiles; Professional $299, unlimited)
• SocialPilot — socialpilot.co/plans (Essentials $25.50/mo annual, 7 accounts; Standard $42.50; Premium $85; Ultimate $170; extra accounts $4/mo per pricing trackers)
• Agorapulse — agorapulse.com/pricing (Standard $79/user/mo annual, 10 profiles; extra profiles $10/mo)
• Publer — publer.com/plans (Professional $4/account/mo from 3+, every 10th free, 20% off yearly)
• Loomly — loomly.com/pricing (Starter $49/mo annual, 12 accounts; Beyond $249, 60 accounts)
• Sendible — sendible.com/pricing via October 2026 pricing trackers (Core $35/mo monthly, Plus $99, Premium $199, Elite $299; 15% off annual)
• Zoho Social — zoho.com/social/pricing.html (Standard $10/mo annual, 1 brand; Agency $230; Agency Plus $330)
• Later — later.com/pricing (Starter $18.75/mo annual, 1 social set; Growth $37.50; Scale $82.50)
• Metricool — metricool.com/pricing (Starter $20/mo annual for 5 brands, $36 for 10; Advanced $53/$85/$159 for 15/25/50 brands; X +$10/account)
• Fedica — fedica.com (Publish $10/mo annual, Grow $19, Research $79; ~13 accounts, one per platform)
• PostEverywhere — posteverywhere.ai/pricing (Lite $9, Starter $19, Growth $29, Scale $39/mo; 20% off annual)
• ShortSync — shortsync.app/pricing (Creator €11.99/mo annual, flat; Team €39.99; EUR/USD 1.12 on November 10, 2026)
• Sprinklr — sprinklr.com (Self-Serve discontinued April 30, 2026; enterprise quote only)

Prices change without notice. Check the vendor's own pricing page before you buy — and if a figure here has moved, the methodology above lets you redo the math yourself.

The bottom line

There is no single cheapest scheduler — there is a cheapest scheduler for your account count. At 10 accounts, the budget picks are Fedica, Zoho Social, and ShortSync, with Publer and OneUp the cheapest full-featured options. At 30, OneUp and Publer lead the schedulers that do the whole job. At 80, flat pricing wins outright, and the per-seat enterprise tools cost two to three times more once a real team is counted. If you want the flat per-account price with the inbox, approvals, listening, and API included on every plan, try OneUp free for 7 days.