# The ManyChat alternative for DM and comment automation

> OneUp is a social media management tool that includes ManyChat-style DM and comment automations for Instagram and Facebook. When someone comments a keyword on your post or sends a keyword in a DM, OneUp can automatically send them a direct message with links, buttons and multi-step follow-ups, reply publicly to the comment, or both, and replies can be written by AI. Comment automations (automatic public replies and comment labels) work on 8 networks: Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Threads and Snapchat. Unlike ManyChat, OneUp also schedules posts to 12 social networks and includes a unified inbox and analytics, and its price is based on the number of social accounts, not on the number of contacts.

- Page: https://www.oneupapp.io/manychat-alternative
- Last updated: 2026-11-11
- ManyChat prices checked: October 2026

## Key points

- Comment-to-DM and DM keyword automations on Instagram and Facebook, with buttons, multi-step follow-ups and AI replies
- Comment auto-replies and auto-labels on 8 networks: Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Threads and Snapchat
- Post scheduling, social inbox and analytics in the same subscription
- Flat pricing by social accounts, with no per-contact or overage fees

## How comment-to-DM works in OneUp

1. **Connect your accounts**: Connect your Instagram professional (Business or Creator) account or Facebook Page for DM automations, or any of Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Threads and Snapchat for comment automations.
2. **Choose a trigger keyword**: Pick the word people will comment on your post or send you in a DM, for example "GUIDE" or "PRICE".
3. **Write the reply or DM**: Write the DM to send, with links, buttons and follow-up messages, a public reply to the comment, or both. Or let AI write the replies. Add an optional delay so replies feel natural.
4. **OneUp replies automatically**: Every time someone uses the keyword, OneUp sends your message, around the clock, while you keep scheduling and publishing from the same dashboard.

## OneUp DM and comment automation features

- **Comment-to-DM automation**: When someone comments a keyword on your Instagram or Facebook post, OneUp sends them a direct message automatically, with buttons and multi-step follow-ups. Ideal for lead magnets, product links, discount codes and freebies.
- **AI and keyword auto-replies**: When someone sends you a DM containing a keyword, OneUp replies instantly with the answer or link you set up, or lets AI write a reply that fits the message.
- **Automatic comment replies**: Reply publicly to comments based on the keywords they contain on Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Threads and Snapchat. On Instagram and Facebook you can also send a DM, or do both.
- **Auto-label comments**: Label incoming comments by keyword on all 8 networks, such as Question, Lead or Spam, so your team can filter the inbox and follow up faster.
- **Unified social inbox**: Reply to DMs on Facebook, Instagram and WhatsApp (including broadcasts) and to comments on Instagram, Facebook, YouTube, TikTok, Threads, Bluesky and LinkedIn, including comments on Meta ads.
- **Scheduling and analytics**: Schedule posts, Reels, Stories and carousels to 12 networks, then track results with post-level analytics and automated reports.

## OneUp vs ManyChat: feature comparison

| Feature | OneUp | ManyChat |
| --- | --- | --- |
| Comment keyword triggers a DM | Yes (Instagram and Facebook) | Yes |
| DM keyword auto-replies | Yes | Yes |
| Networks with comment automation | 8: Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Threads and Snapchat | Instagram, Facebook and TikTok (TikTok in beta) |
| Automatic public replies to comments | Yes, on all 8 networks | Instagram and Facebook |
| Delay before replying | Yes | Yes |
| Organising conversations | Auto-labels comments by keyword | Tags contacts |
| Buttons and multi-step follow-ups in DMs | Yes | Yes |
| How automations are built | Keyword triggers with buttons and follow-up steps, set up in minutes | Visual drag-and-drop Flow Builder with branching |
| Channels for DM automations | Instagram, Facebook | Instagram, Messenger, WhatsApp, TikTok, Telegram, SMS, email (varies by plan) |
| AI-generated replies in automations | Yes | Yes, on Pro and higher plans |
| Schedule and publish posts | Yes, to 12 networks | No |
| Shared inbox | DMs (Facebook, Instagram, WhatsApp) and comments on 7 networks | Live chat inbox for its messaging channels |
| Analytics | Post analytics, cross-account and scheduled email reports | Automation insights |
| What the price is based on | Number of social accounts | Number of active contacts, plus overage fees |
| Starting price | $25/month ($15/month billed yearly) | Free plan (25 contacts); Essential from $17/month |
| Free option | 7-day free trial | Free plan with limits |

## Pricing

### OneUp (priced by social accounts, no per-contact fees, 7-day free trial)

| Plan | Monthly | Billed yearly | Social accounts | DM and comment automations |
| --- | --- | --- | --- | --- |
| Basic | $25/mo | $15/mo | 5 | 1 |
| Intermediate | $60/mo | $48/mo | 15 | 7 |
| Growth | $120/mo | $84/mo | 30 | 10 |
| Business | $300/mo | $240/mo | 80 | 14 |

### ManyChat (priced by active contacts; from manychat.com/pricing, checked October 2026, varies by country, excludes tax)

| Plan | Monthly | Billed yearly | Contacts included | Each extra contact (monthly billing) | Notes |
| --- | --- | --- | --- | --- | --- |
| Free | Free | Free | 25 | n/a | Up to 4 live automations, ManyChat branding |
| Essential | $17/mo | $14/mo | 250 | $0.10 | No AI |
| Pro | $39/mo | $29/mo | 2,500 | $0.05 | AI, broadcasts, integrations |
| Business | $99/mo | $69/mo | 7,500 | $0.025 | All channels, team inbox |
| Advanced | $199/mo | $139/mo | 25,000 | $0.004 | All channels, priority support |

Example: a post goes viral and 6,000 different people comment your keyword in a month. On ManyChat Pro (monthly billing) that is 2,500 included contacts plus 3,500 extra at $0.05 each, so about $214 for the month, or you upgrade to Business at $99. On OneUp, the bill stays the same however many people comment, because the price depends on how many social accounts you connect.

## Which should you choose?

### Choose OneUp if

- You mainly need comment-to-DM, keyword and AI replies on Instagram and Facebook
- You want comment auto-replies on LinkedIn, YouTube, Pinterest, Threads or Snapchat too
- You also want to schedule posts, manage a shared inbox and report on results
- You want a predictable bill that does not grow with every new contact
- You manage several brands or clients and want everything in one dashboard

### Choose ManyChat if

- You want a visual drag-and-drop builder for large, heavily branching chat flows
- You automate WhatsApp, TikTok, Telegram, SMS or email as well
- You run broadcasts and sequences to large contact lists from your chat tool
- You rely on e-commerce or CRM integrations inside your chat flows

## FAQ

### Is OneUp a good ManyChat alternative?

Yes, if you mainly use ManyChat for Instagram and Facebook automation. OneUp offers comment-to-DM, keyword and AI replies, and DMs with buttons and multi-step follow-ups, plus comment automation on 8 networks, alongside post scheduling to 12 networks, a unified inbox and analytics, with flat pricing based on social accounts. If you need WhatsApp, TikTok, SMS or email automation, or a visual builder for large branching flows, ManyChat is the better fit.

### Can OneUp send an automatic DM when someone comments on my Instagram post?

Yes. You choose a keyword, and when someone comments that keyword on your Instagram post, OneUp automatically sends them a direct message, with links, buttons and follow-up messages if you want them. You can also reply publicly to the comment, let AI write the replies, and add a delay before replies are sent.

### Can OneUp use AI to reply to comments and DMs?

Yes. Automations can reply with your own fixed message or with a reply written by AI, and DMs can include buttons and multi-step follow-ups.

### Which social networks does OneUp comment automation support?

Comment automations (automatic replies and auto-labels) work on 8 networks: Facebook, Instagram, LinkedIn, Pinterest, TikTok, YouTube, Threads and Snapchat. Comment-to-DM and DM automations work on Instagram and Facebook. ManyChat's comment automations cover Instagram and Facebook, with TikTok in beta.

### Does OneUp support Facebook DM automation?

Yes. The same comment-to-DM and DM keyword automations work for Facebook Pages as well as Instagram.

### Does OneUp charge per contact like ManyChat?

No. OneUp is priced by the number of social accounts you connect, so your bill does not change when more people comment or message you. ManyChat prices its plans by active contacts and charges overage fees above each plan's allowance.

### How many DM automations can I create in OneUp?

DM and comment automations are included on every plan: 1 on Basic, 7 on Intermediate, 10 on Growth and 14 on Business.

### Which Instagram accounts work with OneUp DM automation?

Instagram professional accounts (Business or Creator), which is what Meta requires for automated messaging. Personal Instagram accounts are not supported for automations.

### When should I choose ManyChat instead of OneUp?

Choose ManyChat if you need automation on WhatsApp, TikTok, Telegram, SMS or email, a visual drag-and-drop builder for large branching flows, broadcasts to large contact lists, or deep e-commerce and CRM integrations inside your conversations.

### Can I schedule posts and run DM automations in the same tool?

Yes. That is the main difference from ManyChat, which does not schedule or publish posts. In OneUp you schedule the post that asks people to comment a keyword, and the automation sends them the DM, from one dashboard.

### Is there a free trial?

Yes. OneUp has a 7-day free trial, so you can set up an automation and test it on your own posts before you pay.

## Sources

- [ManyChat pricing (official)](https://manychat.com/pricing)
- [OneUp pricing](https://www.oneupapp.io/price)
- [OneUp help: Instagram and Facebook DM automations](https://help.oneupapp.io/en-us/article/oneup-instagram-dm-automations-and-facebook-dm-automations-1kre86c/)
- [OneUp help: Auto-reply to comments and auto-label comments](https://help.oneupapp.io/en-us/article/auto-reply-to-comments-and-auto-label-comments-19qy749/)