Buffer vs Later: which is better?
A side-by-side look at Buffer and Later: pricing, supported social networks and features. We've added OneUp as a third option, so you can see how all three compare.
Buffer, Later and OneUp
Buffer
Simple, clean social media scheduling tool popular with small teams.
Later
Visual-first Instagram scheduling tool with a link-in-bio feature.
OneUp
Social media scheduling for 13 networks, with recurring posts, cross-posting workflows, a social inbox and Google Business Profile tools.
- Key differences between Buffer and Later
- Buffer supports X (Twitter), Google Business Profile and Bluesky and Later doesn't; Later supports Snapchat and Buffer doesn't.
- Of the features we compare, only Buffer offers Schedule X (Twitter) Threads, while only Later offers Post to Instagram without linking to a Facebook Page, Hashtag groups & suggester and AI-generated captions.
- Pricing: Buffer from $5/mo per channel (free plan available); Later from $18.75/mo.
Buffer vs Later pricing
Published prices per month, from each company's pricing page. Taxes and add-ons are extra.
Which social networks can you post to?
Networks each tool can publish to.
Buffer vs Later features
Scheduling, engagement and team features, side by side.
What OneUp has that Buffer and Later don't
Features from this comparison that neither Buffer nor Later offers.
Buffer vs Later: FAQ
Buffer costs from $5/mo per channel and Later costs from $18.75/mo. The two price differently (per user, per channel or per plan), so the cheaper option depends on how many accounts and team members you have. For comparison, OneUp costs from $15/mo with 5 social accounts included.
Buffer. Of the 13 networks we compare, Buffer supports 10 and Later supports 8. OneUp supports 13, including Snapchat, Discord and WhatsApp.
Buffer: free plan; 14-day trial on paid plans. Later: 14-day free trial. OneUp has a 7-day free trial.
Yes. OneUp covers 22 of the 22 features in this comparison (Buffer: 7, Later: 9), including recurring posts, a social inbox and Google Business Profile review replies, and supports 13 networks. Plans start at $15/mo billed yearly.
We checked each tool's public pricing and feature pages on November 3, 2026. Prices and features change often, so confirm on the vendor's own site before you buy.
More comparisons
Choosing between Buffer and Later? Try OneUp.
Scheduling for 13 networks, recurring posts, a social inbox and Google Business Profile tools, from $15/mo.