Hootsuite vs Later: which is better?
A side-by-side look at Hootsuite and Later: pricing, supported social networks and features. We've added OneUp as a third option, so you can see how all three compare.
Hootsuite, Later and OneUp
Hootsuite
Legacy social media management platform known for its dashboard interface.
Later
Visual-first Instagram scheduling tool with a link-in-bio feature.
OneUp
Social media scheduling for 13 networks, with recurring posts, cross-posting workflows, a social inbox and Google Business Profile tools.
- Key differences between Hootsuite and Later
- Hootsuite supports X (Twitter), Google Business Profile and Bluesky and Later doesn't; Later supports Snapchat and Hootsuite doesn't.
- Of the features we compare, only Hootsuite offers Schedule X (Twitter) Threads, Social Inbox (comments & DMs) and Social Listening, while only Later offers Post to Instagram without linking to a Facebook Page, Instagram grid planner and Hashtag groups & suggester.
- Pricing: Hootsuite from $99/mo per user; Later from $18.75/mo.
Hootsuite vs Later pricing
Published prices per month, from each company's pricing page. Taxes and add-ons are extra.
Which social networks can you post to?
Networks each tool can publish to.
Hootsuite vs Later features
Scheduling, engagement and team features, side by side.
What OneUp has that Hootsuite and Later don't
Features from this comparison that neither Hootsuite nor Later offers.
Hootsuite vs Later: FAQ
Hootsuite costs from $99/mo per user and Later costs from $18.75/mo. The two price differently (per user, per channel or per plan), so the cheaper option depends on how many accounts and team members you have. For comparison, OneUp costs from $15/mo with 5 social accounts included.
Hootsuite. Of the 13 networks we compare, Hootsuite supports 10 and Later supports 8. OneUp supports 13, including Snapchat, Discord and WhatsApp.
Hootsuite: 14-day free trial. Later: 14-day free trial. OneUp has a 7-day free trial.
Yes. OneUp covers 22 of the 22 features in this comparison (Hootsuite: 9, Later: 9), including recurring posts, a social inbox and Google Business Profile review replies, and supports 13 networks. Plans start at $15/mo billed yearly.
We checked each tool's public pricing and feature pages on November 3, 2026. Prices and features change often, so confirm on the vendor's own site before you buy.
More comparisons
Choosing between Hootsuite and Later? Try OneUp.
Scheduling for 13 networks, recurring posts, a social inbox and Google Business Profile tools, from $15/mo.