Buffer vs Metricool: which is better?
A side-by-side look at Buffer and Metricool: pricing, supported social networks and features. We've added OneUp as a third option, so you can see how all three compare.
Buffer, Metricool and OneUp
Buffer
Simple, clean social media scheduling tool popular with small teams.
Metricool
Analytics-first social media scheduling and reporting tool.
OneUp
Social media scheduling for 13 networks, with recurring posts, cross-posting workflows, a social inbox and Google Business Profile tools.
- Key differences between Buffer and Metricool
- Buffer and Metricool support the same networks from our list (10 of 13).
- Of the features we compare, only Buffer offers Instagram grid planner and Schedule X (Twitter) Threads, while only Metricool offers Social Inbox (comments & DMs) and AI-generated captions.
- Pricing: Buffer from $5/mo per channel (free plan available); Metricool from $20/mo (free plan available).
Buffer vs Metricool pricing
Published prices per month, from each company's pricing page. Taxes and add-ons are extra.
Which social networks can you post to?
Networks each tool can publish to.
Buffer vs Metricool features
Scheduling, engagement and team features, side by side.
What OneUp has that Buffer and Metricool don't
Features from this comparison that neither Buffer nor Metricool offers.
Buffer vs Metricool: FAQ
Buffer costs from $5/mo per channel and Metricool costs from $20/mo. The two price differently (per user, per channel or per plan), so the cheaper option depends on how many accounts and team members you have. For comparison, OneUp costs from $15/mo with 5 social accounts included.
Of the 13 networks we compare, Buffer supports 10 and Metricool supports 10. OneUp supports 13, including Snapchat, Discord and WhatsApp.
Buffer: free plan; 14-day trial on paid plans. Metricool: free plan (1 brand). OneUp has a 7-day free trial.
Yes. OneUp covers 22 of the 22 features in this comparison (Buffer: 7, Metricool: 7), including recurring posts, a social inbox and Google Business Profile review replies, and supports 13 networks. Plans start at $15/mo billed yearly.
We checked each tool's public pricing and feature pages on November 3, 2026. Prices and features change often, so confirm on the vendor's own site before you buy.
More comparisons
Choosing between Buffer and Metricool? Try OneUp.
Scheduling for 13 networks, recurring posts, a social inbox and Google Business Profile tools, from $15/mo.