Hootsuite vs Sprinklr vs OneUp

Hootsuite vs Sprinklr: which is better?

A side-by-side look at Hootsuite and Sprinklr: pricing, supported social networks and features. We've added OneUp as a third option, so you can see how all three compare.

Pricing and features last checked November 3, 2026

Hootsuite, Sprinklr and OneUp

Hootsuite

Legacy social media management platform known for its dashboard interface.

From $99/mo per user
14-day free trial
10/13 networks 9/22 features

Sprinklr

Enterprise-grade unified customer experience management platform.

Custom pricing
No free trial listed
Networks: not listed 10/22 features
Best of both

OneUp

Social media scheduling for 13 networks, with recurring posts, cross-posting workflows, a social inbox and Google Business Profile tools.

From $15/mo
7-day free trial
13/13 networks 22/22 features
  • Key differences between Hootsuite and Sprinklr
  • Sprinklr doesn't publish a full list of supported networks, so we only list the networks we could confirm for the other tool.
  • Of the features we compare, only Hootsuite offers Schedule X (Twitter) Threads, while only Sprinklr offers Collaborate via internal notes on posts and DM automation.
  • Pricing: Hootsuite from $99/mo per user; Sprinklr custom pricing.

Hootsuite vs Sprinklr pricing

Published prices per month, from each company's pricing page. Taxes and add-ons are extra.

Hootsuite 14-day free trial
Standard
$99/mo per user billed yearly
10 social accounts
Professional
$199/mo per user billed yearly
Unlimited social accounts
Advanced
$399/mo per user billed yearly
Up to $399; unlimited accounts
Enterprise
Custom
Sprinklr No free trial listed
Sprinklr Social
Custom
Pricing via sales demo
OneUp 7-day free trial
Basic
$15/mo billed yearly · $25 monthly
5 social accounts
Intermediate
$48/mo billed yearly · $60 monthly
15 social accounts
Growth
$84/mo billed yearly · $120 monthly
30 social accounts
Business
$240/mo billed yearly · $300 monthly
80 social accounts
Source: www.oneupapp.io

Which social networks can you post to?

Networks each tool can publish to.

Network
Hootsuite
Sprinklr
OneUp
Facebook
Yes
Not listed
Yes
Instagram
Yes
Not listed
Yes
X (Twitter)
Yes
Not listed
Yes
LinkedIn
Yes
Not listed
Yes
Pinterest
Yes
Not listed
Yes
TikTok
Yes
Not listed
Yes
YouTube
Yes
Not listed
Yes
Google Business Profile
Yes
Not listed
Yes
Threads
Yes
Not listed
Yes
Bluesky
Yes
Not listed
Yes
Snapchat
No
Not listed
Yes
Discord
No
Not listed
Yes
WhatsApp
No
Not listed
Yes
Total
10/13
—
13/13

Sprinklr says it supports 30+ social and messaging channels but does not publish the list.

Hootsuite vs Sprinklr features

Scheduling, engagement and team features, side by side.

Feature
Hootsuite
Sprinklr
OneUp
Schedule posts to automatically repeat
No
No
Yes
Personal Facebook Profiles
No
No
Yes
Post to Instagram without linking to a Facebook Page
No
No
Yes
Instagram grid planner
No
No
Yes
Trial Reels
No
No
Yes
Reply to Google Reviews with AI suggestions
No
No
Yes
Auto-post from RSS feeds
No
No
Yes
Schedule X (Twitter) Threads
Yes
No
Yes
Add a First Comment to posts
Yes
Yes
Yes
Sort posts into categories
No
No
Yes
Hashtag groups & suggester
No
No
Yes
Text formatting (bold, italics, etc.)
No
No
Yes
Collaborate via internal notes on posts
No
Yes
Yes
Social Inbox (comments & DMs)
Yes
Yes
Yes
Social Listening
Yes
Yes
Yes
DM automation
No
Yes
Yes
API & MCP
Yes
Yes
Yes
Referral program
No
No
Yes
AI-generated captions
Yes
Yes
Yes
Canva integration
Yes
Yes
Yes
Bulk upload posts
Yes
Yes
Yes
Post approvals
Yes
Yes
Yes
Total
9/22
10/22
22/22
Try OneUp Free for 7 Days

What OneUp has that Hootsuite and Sprinklr don't

Features from this comparison that neither Hootsuite nor Sprinklr offers.

Schedule posts to automatically repeat
Personal Facebook Profiles
Post to Instagram without linking to a Facebook Page
Instagram grid planner
Trial Reels
Reply to Google Reviews with AI suggestions
Auto-post from RSS feeds
Sort posts into categories

Hootsuite vs Sprinklr: FAQ

Hootsuite costs from $99/mo per user and Sprinklr doesn't publish prices (custom quote). The two price differently (per user, per channel or per plan), so the cheaper option depends on how many accounts and team members you have. For comparison, OneUp costs from $15/mo with 5 social accounts included.

Sprinklr doesn't publish a full list of supported networks. OneUp supports 13, including Snapchat, Discord and WhatsApp.

Hootsuite: 14-day free trial. Sprinklr doesn't list a free trial on its pricing page. OneUp has a 7-day free trial.

Yes. OneUp covers 22 of the 22 features in this comparison (Hootsuite: 9, Sprinklr: 10), including recurring posts, a social inbox and Google Business Profile review replies, and supports 13 networks. Plans start at $15/mo billed yearly.

We checked each tool's public pricing and feature pages on November 3, 2026. Prices and features change often, so confirm on the vendor's own site before you buy.

Choosing between Hootsuite and Sprinklr? Try OneUp.

Scheduling for 13 networks, recurring posts, a social inbox and Google Business Profile tools, from $15/mo.