Metricool vs Sprout Social: which is better?
A side-by-side look at Metricool and Sprout Social: pricing, supported social networks and features. We've added OneUp as a third option, so you can see how all three compare.
Metricool, Sprout Social and OneUp
Metricool
Analytics-first social media scheduling and reporting tool.
Sprout Social
Enterprise social media management with a high price tag.
OneUp
Social media scheduling for 13 networks, with recurring posts, cross-posting workflows, a social inbox and Google Business Profile tools.
- Key differences between Metricool and Sprout Social
- Metricool supports Google Business Profile and Sprout Social doesn't.
- Of the features we compare, only Metricool offers API & MCP, while only Sprout Social offers Instagram grid planner, Schedule X (Twitter) Threads, Text formatting (bold, italics, etc.), Collaborate via internal notes on posts and more.
- Pricing: Metricool from $20/mo (free plan available); Sprout Social from $199/mo per seat.
Metricool vs Sprout Social pricing
Published prices per month, from each company's pricing page. Taxes and add-ons are extra.
Which social networks can you post to?
Networks each tool can publish to.
Metricool vs Sprout Social features
Scheduling, engagement and team features, side by side.
What OneUp has that Metricool and Sprout Social don't
Features from this comparison that neither Metricool nor Sprout Social offers.
Metricool vs Sprout Social: FAQ
Metricool costs from $20/mo and Sprout Social costs from $199/mo per seat. The two price differently (per user, per channel or per plan), so the cheaper option depends on how many accounts and team members you have. For comparison, OneUp costs from $15/mo with 5 social accounts included.
Metricool. Of the 13 networks we compare, Metricool supports 10 and Sprout Social supports 9. OneUp supports 13, including Snapchat, Discord and WhatsApp.
Metricool: free plan (1 brand). Sprout Social: 30-day free trial. OneUp has a 7-day free trial.
Yes. OneUp covers 22 of the 22 features in this comparison (Metricool: 7, Sprout Social: 12), including recurring posts, a social inbox and Google Business Profile review replies, and supports 13 networks. Plans start at $15/mo billed yearly.
We checked each tool's public pricing and feature pages on November 3, 2026. Prices and features change often, so confirm on the vendor's own site before you buy.
More comparisons
Choosing between Metricool and Sprout Social? Try OneUp.
Scheduling for 13 networks, recurring posts, a social inbox and Google Business Profile tools, from $15/mo.