Later vs Metricool: which is better?
A side-by-side look at Later and Metricool: pricing, supported social networks and features. We've added OneUp as a third option, so you can see how all three compare.
Later, Metricool and OneUp
Later
Visual-first Instagram scheduling tool with a link-in-bio feature.
Metricool
Analytics-first social media scheduling and reporting tool.
OneUp
Social media scheduling for 13 networks, with recurring posts, cross-posting workflows, a social inbox and Google Business Profile tools.
- Key differences between Later and Metricool
- Later supports Snapchat and Metricool doesn't; Metricool supports X (Twitter), Google Business Profile and Bluesky and Later doesn't.
- Of the features we compare, only Later offers Post to Instagram without linking to a Facebook Page, Instagram grid planner and Hashtag groups & suggester, while only Metricool offers Social Inbox (comments & DMs).
- Pricing: Later from $18.75/mo; Metricool from $20/mo (free plan available).
Later vs Metricool pricing
Published prices per month, from each company's pricing page. Taxes and add-ons are extra.
Which social networks can you post to?
Networks each tool can publish to.
Later vs Metricool features
Scheduling, engagement and team features, side by side.
What OneUp has that Later and Metricool don't
Features from this comparison that neither Later nor Metricool offers.
Later vs Metricool: FAQ
Later costs from $18.75/mo and Metricool costs from $20/mo. Later has the lower entry price, but compare how many accounts and users each plan includes. For comparison, OneUp costs from $15/mo with 5 social accounts included.
Metricool. Of the 13 networks we compare, Later supports 8 and Metricool supports 10. OneUp supports 13, including Snapchat, Discord and WhatsApp.
Later: 14-day free trial. Metricool: free plan (1 brand). OneUp has a 7-day free trial.
Yes. OneUp covers 22 of the 22 features in this comparison (Later: 9, Metricool: 7), including recurring posts, a social inbox and Google Business Profile review replies, and supports 13 networks. Plans start at $15/mo billed yearly.
We checked each tool's public pricing and feature pages on November 3, 2026. Prices and features change often, so confirm on the vendor's own site before you buy.
More comparisons
Choosing between Later and Metricool? Try OneUp.
Scheduling for 13 networks, recurring posts, a social inbox and Google Business Profile tools, from $15/mo.